Software Development Process Governance
You don't go about designing a society from scratch. It exists. You deploy structures and mechanisms to 'govern' it. A society is governed, not managed.
By governance, you not only limit/prohibit undesirable behavior and actions, but also guide, regulate and harness actions towards a purpose.
Applying this notion to Software Development Processes, Quality needs to be managed. You need to design, measure, improve, analyze and Control Quality. Sure.
Similarly, Requirements need to managed as well.
But, the overall software development process, I think, needs to be governed and not managed.
If you did not get what is in the image, try squinting your eye a bit and you would be able to read it easily. Similarly, I think you might have to do some 'mental squinting' to get this notion of governance.